Jennifer Machen
graphic designer

Filosofia / Poster & Brochure



Completed Spring 2017
Typography Promotional Poster and Brochure

This project is a type promotion poster and brochure design that highlights a typeface, type designer, or type foundry. I chose Filosofia because of my love for Emigre type foundry, and also because of it's variety of glyphs. During my research I learned that the type designer, Zuzana Licko created the typeface after Bodoni, and decided to compare and contrast their differences using color and scale change. I pulled text from the original promotional poster done by Massimo Vignelli.