Jennifer Machen
graphic designer
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Freelance

Various Freelance Projects

Alabama Talent Solutions

Paid commission of logo & branding for Alabama Talent Solutions, a workforce development solution that aims to bring together all of the various workforce development solutions in Alabama into one cohesive place.

I provided the client with guidelines and suggestions about structure, and how to innovate and move the visuals forward as they grow.

Structure of logo

Flip through the logo presentation document below!

 

Columbus Brunch Festival

Unused branding for the Columbus Brunch Festival, an event in Spring that highlights Columbus, Georgia’s unique restaurant scene. The client wanted something that was fun and inviting, but also had food/drinks included. The event was unfortunately canceled, but hopefully this branding can be used for other events.

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Literary Atlanta Logo Refresh

Approved logo update

Original logo below!

Process photo, trying to decide what to do with the headphone cord (when that was still a thing!)

Podcast logo research


American Cancer society Glow Ride

Event branding and promotional material for The American Cancer Society Glow Ride event. The client needed something that felt exciting and inviting to promote this event. I decided to take inspiration from neon signs, and developed colors, a logo, Facebook event banners and a motion graphic that expressed the client’s needs, as well as what the event was about.

ACS Glow Ride Sketches

ACS Glow Ride Sketches

ACS Glow Ride final logo b/w

ACS Glow Ride final logo b/w

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Columbus Ga, Restaurant Week

This was an update for an event in Columbus, Georgia. The client needed a logo that expressed what the event was about as well as how it is unique to Columbus. Originally the client wanted the iconic Columbus water tower included, but ended up going for a cleaner logo. I developed the logo, colors, Facebook event banner, 2 event posters, and a motion graphic to promote the event. The motion graphic was used on Instagram.

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Billboard in Columbus, GA using my logo and branding


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Digital Illustrations

I have been experimenting with Retro Supply brushes in Illustrator with these quick illustrations.

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