Completed Fall 2016
Logo and Advertisement
Using the prompt "action" I developed a logo, stationery suite, and accompanying advertisement campaign for a fictional roller
For this project we were given the prompt word "action" and had to create an advertising campaign that had something to do with the word. I decided on creating a fictional roller derby organization, their role being to bring more people into the sport of roller derby. Many people are intimidated by the sport, and I wanted to make a system that still felt strong, but more inviting than the typical roller derby designs.