Jennifer Machen
graphic designer
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Whip / Branding & Advertising

 

Whip

Completed Fall 2016
Logo and Advertisement

Using the prompt "action" I developed a logo, stationery suite, and accompanying advertisement campaign for a fictional roller
derby organization.

For this project we were given the prompt word "action" and had to create an advertising campaign that had something to do with the word. I decided on creating a fictional roller derby organization, their role being to bring more people into the sport of roller derby. Many people are intimidated by the sport, and I wanted to make a system that still felt strong, but more inviting than the typical roller derby designs.

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