Jennifer Machen
graphic designer
Asset 5.png

Ojo Salsa / Packaging & Advertising


Ojo Salsa

Completed Fall 2016
Logo, Packaging, Branding

Using the prompt word, "Ojo" (an exclamation of surprise) I developed a logo and packaging for 3 flavors of salsa, as well as an outer packaging. I decided to go with the Spanish translation of ojo meaning eye. I used contrasting color to emphasize the excitement and flavor of each salsa. I used traditional mason jars to contain the salsa because they are both affordable and reusable.


Bus Stop Ad.jpg